Hey, I’m Jen.
I design and scale lifecycle marketing programs that generate measurable revenue.
My Approach
Strategic
I approach marketing with a focus on the bigger picture, not just individual campaigns. Every email, SMS, or paid touchpoint is part of a larger ecosystem designed to move customers through the lifecycle. I prioritize clarity in goals, alignment across teams, and building systems that scale, ensuring every effort contributes to long-term growth.
Analytical
Data is at the core of how I make decisions. I use performance insights, testing, and customer behavior to continuously refine strategy and improve results. Beyond reporting, I focus on translating data into actionable insights that drive revenue, optimize engagement, and inform smarter marketing investments.
Collaborative
Great marketing doesn’t happen in a silo. I work closely with cross-functional teams, from sales and creative to analytics and operations, to bring ideas to life and ensure alignment. I value clear communication, shared goals, and building strong partnerships that make execution smoother and outcomes stronger.
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$5M+ Annual Digital Revenue
Lifecycle campaigns that consistently drive high-impact ticket sales and measurable ROI.
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Cross-Functional Digital Leadership
Partnering across marketing, sales, and analytics to align strategy and drive results.
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Multi-Channel Lifecycle Strategy
Connected email, SMS, web, and paid channels into a unified customer journey.
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People & Community Focused
Creating a culture of collaboration, mentorship, and engagement across teams and community initiatives.goes here
Premium Upsell Strategy for VIP Experiences
Increased premium add-on and season membership conversions through a targeted campaign showcasing the VIP experience, long-term value, and limited availability.
Case Studies
Fox Theatre Series Re-Engagement Campaign
Re-engaged lapsed audiences with a targeted, offer-driven email campaign, driving subscription purchases and strong revenue for the Fox Theatre Series.
Urgency-driven lifecycle marketing that captures peak demand and drives revenue
Executed a high-impact Cyber Deals campaign leveraging email and SMS to convert in-market audiences through limited-time offers, strategic segmentation, and coordinated multi-channel messaging.
About Me
I’m a digital marketing leader who thrives at the intersection of strategy, execution, and people. I build lifecycle programs across email, SMS, web, and paid media that are designed to drive real revenue, not just look good on paper.
I’m known for being someone who gets things moving and keeps them moving. I bring a high level of emotional intelligence and communication to my work, helping teams stay aligned, solve problems quickly, and turn ideas into results.
Let’s Connect!
I’m always open to new opportunities, collaborations, or just talking marketing.
